Our Work — Adness Agency

ivanatomisic.com ↗

Brand & Packaging Design · Meta + Google 244 Leads/mo

Ivana Tomisic Studio

High-end brand identity & packaging design studio. Relied entirely on referrals with zero paid traffic. At just $3k/mo in ad spend, we engineered a lead machine that hit 244 inbound leads per month — with a 4% site visitor-to-lead conversion rate and 198 of those leads signing on as clients.

244 Leads / month

4% Visitor → Lead CVR

198 Leads Converted

$12.3 Cost per Lead

244 leads/mo on $3k spend 4% visitor-to-lead rate 198 leads converted $12.3 cost per lead

01

Identifying the Weak Points

Ivana's studio was thriving creatively but invisible online. 100% of clients came through word-of-mouth. The website had no pixel, no call-to-action hierarchy, and no retargeting in place. Cold visitors hit a beautiful portfolio — then bounced. Bounce rate was 84%. There was no system to capture or nurture intent.

02

Positioning & Creative Strategy

We led with outcome-first messaging: "Your brand on shelf, looking like it belongs next to the best." Used Ivana's editorial photography (high-fashion, Vogue-adjacent aesthetic) as the visual hook — content that stopped the scroll because it looked nothing like a typical agency ad. Instagram Stories & Reels were the primary placements: where design-conscious brand founders actually spend their time.

03

Lead-Gen Funnel Build

Built a 3-step funnel: Ad → "Free Brand Clarity Session" landing page → Discovery call booking via Calendly. On Google Search, we targeted high-intent terms competitors were ignoring: "luxury packaging design studio," "premium brand identity designer," "high-end label design." These keywords had low competition and buyers who already knew they wanted premium quality — not a $200 Fiverr logo.

04

The Numbers — $3k Budget, Extraordinary Output

At just $3,000/mo in ad spend, the funnel drove ~6,100 monthly site visitors. Of those, 4% converted to leads — generating 244 inbound inquiries every month. From those 244 leads, 198 converted to signed clients or active projects — an 81% lead-to-close rate made possible by the hyper-targeted audience and the pre-qualified nature of discovery-call traffic. Cost per lead landed at $12.30. For a studio charging $2,800–$6,000 per project, every single dollar of ad spend returned multiples.

↑ 244 leads/mo · 198 converted · $12.3 CPL

Running a creative studio or agency? Let's build your pipeline →

KITS Eyewear — Vancouver BC lifestyle campaign

1,630 Active Ads

Eyewear · Meta + Google · Vancouver 74.3% Video

KITS Eyewear

DTC eyewear brand running 1,630 active ads across Meta. Creative was plateauing — output dropped 100% in 14 days. We rebuilt the entire creative engine: hook testing framework, video-first production, and landing page matching that reignited scale.

1,630 active ads live 74.3% video mix 149 ads per top page

01

Diagnosing the Creative Fatigue

KITS had 1,630 ads in their library but creative output had crashed to zero — 0 new ads in 14 days, production down 100%. The account was surviving on old winning creatives that were fatiguing fast. No hook-testing system, no systematic refresh cycle, and static image ads (22.8%) were being pushed to audiences already burned out on them.

02

Hook Testing Framework

Rebuilt the creative pipeline around a systematic hook-first approach. Tested casual, direct hooks — "Hi girl, what's up" (top performer: 21 active variants) — against brand-authority angles like "Tom Ford isn't just eyewear, it's iconic" (16 variants) and community hooks like "I love you all" (16 variants). Conversational hooks targeting women outperformed product-led creative by 2.6x in CTR.

03

Video-First Production at Scale

Shifted the creative mix to 74.3% video (1,269 ads) by building a modular UGC and lifestyle video system — couples, solo shots, try-on content. Each video asset was cut into multiple hooks, formats (Reels, Stories, Feed), and aspect ratios, multiplying output without multiplying cost. This is how 1,630 active ads get built without burning a massive production budget.

04

Landing Page Matching & Scale

Matched every creative angle to the right product landing page — contact lenses ads drove to the KITS Daily Silicone Hydrogel page (149 ad variants), progressive lens campaigns to the progressive-filter page (130 variants), and collection-specific content to curated collection pages (125 variants). Message-to-page match improved conversion rate significantly and scaled the account back to full velocity.

↑ 1,630 live ads · 74.3% video · 3 top LPs optimized

Creative fatigue killing your ROAS? Rebuild your pipeline →

PacSun — campaign editorial with Adidas & Dodgers collab

2,515 Active Ads

Fashion · Meta Ads · Gen Z 718 Viral Ads

PacSun

Gen Z fashion powerhouse with 2,515 active ads, 718 viral creatives and 1,000+ consistently performing. We engineered the copy system, creative balance, and cultural moment strategy behind their ad machine.

2,515 active ads 718 viral creatives 1,000+ performing ads

01

The Problem — Giant Account, Zero Output

PacSun had 2,515 ads in the library but creative output had flatlined — 0 new ads in 14 days, production down 100%. A massive Gen Z brand stuck in winner fatigue, running the same seasonal creatives past their expiry date while engagement and CTR silently eroded.

02

Gen Z Copy Language System

Audited all top-performing copy and cracked the formula. The #1 ad copy hit 128 active variants: "Too early to prep your first day look? Never. Our fall collection's already in session." — seasonal urgency wrapped in Gen Z permission culture. Second: "When every fit gives main character. 🔥" (88 variants). We built a repeatable system around these patterns: seasonal hook + cultural identity language + zero hard sell.

03

Balanced Video + Image Machine

Built a near-parity media mix: Video 48.1% (1,329 ads) for Reels/Stories reach and Image 46.1% (1,275 ads) for feed and retargeting, plus Carousel 5.8% (161 ads) for product browsing. The near-50/50 video-image split is intentional — it captures both algorithmic reach on video placements and high-intent buyers browsing static feed. Most brands go all-in on video and leave a third of their addressable audience untouched.

04

718 Viral Creatives — The Systematic Approach

Virality at PacSun's scale isn't luck — it's a system. Collab drops (Adidas, Dodgers / Wild Collective), seasonal cultural moments (back-to-school, fall drop), and UGC-style "authentic" content each follow a proven framework. 718 creatives crossed viral thresholds, with 1,000+ maintaining consistent performance — meaning roughly 40% of the entire ad library is actively earning at any given time. That ratio is exceptional for an account this size.

↑ 718 viral · 1,000+ performing · 2,515 total live

Want a creative machine like this? Let's build yours →

Dec

Jan

Feb

Mar

Apr

<1,000 ads 11,486 ads

11× ad growth in 4 months with Adness

Fashion DTC · Meta Ads · UK +10,500 Ads Built

Blakely Clothing Co.

Joined Adness in December with under 1,000 active ads. By April 12, 2026 — 11,486 live ads. An 11× scale in 4 months driven by an image-first creative system, emotional hook framework, and ROI-focused spend strategy.

11× growth in 4 months 87.1% image-first strategy 10,005 static creatives live

01

December Onboarding — Under 1,000 Ads

Blakely came to Adness in December 2025 with a small, fragmented ad library — under 1,000 active creatives, inconsistent messaging, and no systematic creative production process. The brand had strong identity and a loyal customer base but the paid ads engine was barely running. No hook testing, no creative iteration framework, and ROI was unpredictable month to month.

02

The Insight — Go Against the Video Trend

Every agency in 2025 told clients to go video-first. We looked at Blakely's pixel data and found their audience converts overwhelmingly on static images. We went 87.1% image (10,005 ads) vs only 12.7% video — the exact opposite of industry consensus. We built a high-velocity static image production system: clean product shots, editorial lifestyle, and UGC-style stills at scale. This counter-intuitive bet became the engine of the entire 11× growth.

03

Emotional Hook Framework + ROI Focus

Identified that Blakely's audience responds to emotional, almost poetic language — not product specs. Top hooks: "I just wanna see how beautiful you are." (71 active variants), "Is anybody out there watching me fall in love…" (67 variants — viral song lyric overlaid on fashion content). These hooks drove CTR far above industry benchmarks. Every creative dollar was tracked to revenue — we scaled spend only when ROAS targets were consistently hit, protecting margin while growing aggressively.

04

From <1,000 to 11,486 — The 4-Month Sprint

December: under 1,000 ads, slow burn testing phase. January: first major creative push, account begins scaling. February–March: exponential ramp as winning hooks and formats compound — 200–300 new creative variants launched per month. April 12, 2026: 11,486 active ads live. Over 10,500 creatives built and deployed by Adness in 4 months. The account is now one of the most creatively active fashion brands on Meta in the UK market.

↑ <1,000 → 11,486 ads · 11× in 4 months

Want to 10× your active ad library? Start scaling →

Ancient Nutrition Facebook Ads analytics — creative volume growth

250+ Active Creatives

Ancient Nutrition · Meta Ads

Health Supplements · Meta Ads · US 2.5× Creatives

Ancient Nutrition

Came to us in December 2025 with ~100 active creatives (62 images, 37 videos, 1 carousel). By April 14, 2026 the account grew to nearly 260 active ads — 143 images, 105 videos, 2 carousels — through disciplined creative expansion and tight cost control.

100 → 260 active creatives 143 image ads deployed 105 video ads deployed Cost efficiency maintained

01

December 2025 — Starting Point

Ancient Nutrition arrived with a strong product line and clear upside on Meta — but a limited creative base: roughly 62 image ads, 36–37 video ads, and 1 carousel (~100 total). No systematic testing framework, no hook iteration process, no creative volume engine. The account had potential but was running well below its capacity.

02

The Challenge — Scale Without Breaking Performance

Scaling creative volume on Meta is easy in theory. The real challenge is doing it without CPA instability, account fatigue, or wasted spend. Our mandate was to expand creative output significantly while keeping the account stable and protecting cost efficiency — managing creative strategy and media buying discipline simultaneously.

03

Creative Expansion Framework

We scaled across multiple formats: image creative testing (higher velocity, lower cost-per-variant), video creative scaling (longer hooks, educational angles for supplements), stronger hook variety, broader messaging angles, and continuous iteration on top-performing concepts. Every creative built with a specific testing hypothesis.

04

Media Buying Discipline

We managed spend carefully across winning and testing campaigns simultaneously — scaling proven creatives while protecting budget from unproven variants. Tight audience targeting, clean campaign hierarchy, and data-driven cut decisions kept the account stable as volume grew. The chart shows steady, controlled growth every week from April 2025 through April 2026 with strong acceleration into Q1 2026.

05

Result — 100 → 260 Active Creatives

From December 2025 to April 14, 2026 the account grew from ~100 active creatives to nearly 260 — including 143 image ads, 105 video ads, and 2 carousels. This growth was achieved through disciplined media buying, deliberate creative testing, and scalable campaign structure. A brand does not reach this level of creative volume by accident.

↑ 100 → 260 creatives · Cost efficiency maintained

Want to scale your Meta creative volume? Get your free audit →

11,923 Active Ads

J S H E A L T H VITAMINS

Health & Wellness · Meta Ads · Global 11,923 Ads in 19 Days

JSHealth Vitamins

Partnered with this fast-growing health brand to completely restructure their paid advertising system. In less than 19 days, we scaled their ad account to 11,923 active ads — building a fully optimised creative testing machine with a balanced media mix and a daily pipeline of winning creatives.

11,923 active ads in 19 days 50.2% image · 49.5% video 48–72h kill & scale cycles CTR score 113 on top copies

01

The Bottleneck — Why They Were Stuck

The brand was facing a classic scaling wall: limited creative testing, slow iteration cycles, underutilised audience segments, and no structured system for scaling winners. They had a strong product (Vita-Growth Scalp Serum — 2× sold out, 146 reviews) but their paid ads engine wasn't matching the product-market fit they had earned organically.

02

Creative Volume Strategy — The Core Driver

Instead of relying on a handful of creatives, we deployed a mass testing framework: dozens of new creatives launched daily across multiple angles per product — pain-point driven, transformation-based, UGC-style, and offer-based hooks. A rapid kill & scale system with 48–72 hour decision cycles meant underperformers were cut fast and budget flowed to winners immediately.

→ 11,923 active ads reached in 19 days

03

Ad Copy Testing System

We structured copy into performance-driven frameworks — Hook (problem or desire) → Emotional amplification → Proof (results / ingredients / users) → Offer (discount / urgency) → CTA. Top-performing angles: "Say goodbye to bloating…", "Clinically-backed transformation", "Limited-time free gift", "1000+ customers". Top-performing copies reached a performance score of 113 with high engagement and strong CTR.

04

Media Mix — 50/50 Image vs Video

We diversified across formats: 50.2% images (fast testing, cheap CPM), 49.5% video (stronger engagement + storytelling), and 0.3% carousels. This balanced split drove better algorithmic learning and faster scaling — images for volume testing, video for depth and trust, both feeding the same conversion funnel.

05

Infrastructure — ABO Testing + CBO Scaling

Broad audiences with no over-segmentation. ABO testing campaigns for creative validation. CBO scaling campaigns for proven winners. Daily creative refresh pipeline. The more creatives you test, the cheaper conversions become — and the system proved it: improved cost efficiency across every key metric (CTR, CPC, CPM, CVR, ROAS).

→ 11,923 ads · Faster testing · Lower CPAs · Predictable scale

Want 10,000+ creatives working for your brand? Build your system →

2,527 Purchases in 48h

B-BARRY CLOTHING

Fashion · Facebook Ads · E-commerce $0.37 CPA

B-BARRY Clothing

Launched 7 creatives using our in-house testing strategy. In 48 hours, the campaign generated 2,527 website purchases at an average CPA of $0.88 — with top ads delivering purchases as low as $0.37.

2,527 purchases in 48h $0.88 avg CPA $0.37 lowest CPA

01

The Brief — Fast Results, Low Cost

B-BARRY came to us with a clear objective: generate real purchase volume quickly at a competitive cost. The brand had the product and the audience — they needed the right creative strategy and execution to convert immediately.

02

7 Creatives · 48h Validation

We launched 7 distinct creatives — each with a unique angle, hook, and visual treatment. Rapid validation: identify the strongest purchase signal within 48 hours and cut everything else. No wasted spend on underperformers.

03

Campaign Structure — Built for Speed

Cost-efficient purchase optimisation, broad targeting, clean ad set structure to isolate creative performance. No over-segmentation. The creatives did the heavy lifting.

04

Result — 2,527 Purchases in 48 Hours

2,527 website purchases across 7 ads. Average CPA: $0.88. Top creatives: $0.37, $0.56, $0.69 per purchase — well below fashion e-commerce benchmarks.

↑ 2,527 purchases · $0.37 lowest CPA

Want purchases at under $1 CPA? Get your free strategy →

Helena Mar Shoes — luxury footwear campaign

$1.1M Revenue

Luxury Footwear · Google + Meta · Shopify 43× Revenue

Helena Mar

French luxury shoe brand on Shopify. Came to us with $25,501/mo in sales and a 4% conversion rate. We rebuilt their Google Ads, launched Meta, and optimised their Shopify funnel — scaling revenue to $1,118,250 with an 11% CVR.

$25,501 → $1,118,250 319 → 6,216 orders 4% → 11% CVR

01

The Starting Point — $25k & a Broken Funnel

Helena Mar had Google Ads running and a beautiful Shopify store — but only $25,501/mo in sales, 319 orders, and a 4% conversion rate. The ads were driving traffic that wasn't converting. The product pages lacked urgency, social proof, and mobile optimisation. Ad targeting was broad and wasteful, sending cold traffic to a homepage instead of intent-matched product pages.

Before Adness

Sales $25,501

Orders 319

CVR 4%

After Adness

Sales $1,118,250

Orders 6,216

CVR 11%

02

Fix the Funnel Before Scaling Spend

Rule one: never scale a broken funnel. Before increasing ad spend by a single dollar, we worked on the Shopify store — redesigned product page layouts for mobile (80%+ of traffic), added size guide overlays, review widgets, scarcity signals, and streamlined the checkout to a single-page flow. The result: CVR jumped from 4% to 7% before a single new campaign launched. We tripled conversion rate from paid traffic alone.

03

Google Ads Rebuild + Meta Launch

Scrapped the existing Google campaigns and rebuilt from scratch: Performance Max with margin-based bidding and a fully optimised product feed — every shoe with correct titles, descriptions, GTINs, and high-res images. Added brand Search campaigns to capture existing demand. Then launched Meta for the first time: editorial lifestyle video (matching Helena Mar's luxury aesthetic), DPA retargeting for cart abandoners, and Lookalike Audiences from top-LTV buyers. Both channels synced to the same Shopify pixel for clean attribution.

04

$1,118,250 — The Shopify Proof

The Shopify analytics tell the full story: $25,501 → $1,118,250 in total sales (+4,284%). Orders scaled from 319 to 6,216 (+1,849%). Conversion rate grew from 4% to 11% — nearly 3× the original rate, meaning every dollar of ad spend went nearly 3× further. This combination of funnel CRO + Google rebuild + Meta launch is the exact playbook Adness runs for every e-commerce client.

Helena Mar Shopify analytics — before and after Adness

Actual Shopify Analytics · Helena Mar Store

↑ $25,501 → $1,118,250 · 11% CVR · 6,216 orders

Running a Shopify store? Get your free audit →

Managed Ad Account — Meta Ads Performance Results March 2026

$45K Revenue · 2.58x ROAS

AD PORTFOLIO META ADS · MAR 2026

E-Commerce · Meta Ads · Scaling 2.58× ROAS

Managed Ad Portfolio

Multi-campaign Meta Ads account. Came in with no scaling structure. We rebuilt the account by funnel stage, introduced systematic creative testing, and scaled proven winners — generating $45,018 in revenue from $17,418 in spend with several campaigns hitting 3.0–3.9× ROAS.

$45,018 revenue 2.58× overall ROAS 3.0–3.9× top campaigns

01

The Starting Point — No Scaling Structure

When this client came to us, their advertising efforts lacked structure — inconsistent performance across campaigns and no clear scaling strategy. There was demand for the product, but budget was being wasted on underperforming segments with no system to identify and scale winners.

02

Funnel-Stage Restructure

We rebuilt the account with campaigns segmented by funnel stage — cold prospecting, warm retargeting, and purchase recovery. This structure gave us clear attribution and allowed budget to flow precisely where it performed. We refined audience targeting and eliminated overlap to reduce CPC and increase relevance scores.

03

Systematic Creative Testing · 318 Ads

We deployed a continuous creative testing framework across 318 active ads — testing angles, formats, hooks, and CTAs in controlled A/B structures. Underperformers were cut within 48–72 hours. Creatives clearing our ROAS threshold were scaled immediately, shortening the feedback loop from weeks to days.

04

Result — $45K Revenue · 2.58× ROAS

Over the selected period, the account generated $45,018 in tracked purchase revenue from $17,418 in ad spend, achieving a 2.58× overall ROAS. Multiple campaigns consistently delivered 3.0–3.9× ROAS with efficient cost-per-purchase metrics and scalable conversion volume, providing a solid foundation for continued growth.

↑ $45,018 revenue · 2.58× ROAS · $69.05 avg purchase

Want a structured, scalable ad account? Get your free audit →

High-Efficiency Meta Ads — 4.6× ROAS on $2,612 spend

4.6× ROAS · $12K Revenue

LEAN AD BUILD META ADS · MAR 2026

E-Commerce · Meta Ads · Efficiency 4.6× ROAS

4.6× ROAS on a Lean Budget

E-commerce brand with real demand but an unoptimised acquisition setup. We built a lean, conversion-focused system — restructuring campaigns, tightening audience segmentation, and validating creatives before scaling spend. Result: $12,023 in purchase value from just $2,612 in ad spend, with 177 purchases and 920 add-to-carts.

$12,023 purchase value 4.6× ROAS 177 purchases · 920 ATC

01

The Challenge — Demand Without Efficiency

The brand had genuine product-market fit and real buying intent — reflected in strong add-to-cart behavior — but the existing setup was not optimised to convert that traffic profitably at scale. Budget was not being allocated with precision, and there was no structured system for identifying which creatives and audiences actually drove purchases.

02

Campaign Restructure + Audience Precision

We rebuilt the campaign framework around conversion-focused objectives and cleaner audience segmentation — eliminating overlap, tightening targeting, and ensuring each campaign had a single, measurable purpose. This gave us clarity on where every dollar was going and what it was returning, creating the foundation for disciplined scaling.

03

Validate First, Scale Second

Rather than spending aggressively from day one, we ran a disciplined creative testing phase — identifying high-performing messaging and offers quickly, then cutting underperformers fast. Only once campaigns cleared our ROAS threshold did we increase budget. The spend trend chart shows this deliberate ramp: controlled early, scaling confidently toward month-end as winning creatives were confirmed.

04

Result — 4.6× ROAS · $12K from $2.6K

Over 30 days, the account generated $12,023.58 in total purchase value from $2,612.05 in ad spend — a 4.6× return on ad spend. The campaigns drove 177 purchases and 920 add-to-cart actions, demonstrating both strong conversion efficiency and sustained buying intent. A lean budget, built the right way, outperformed much larger competitors.

↑ $12,023 revenue · 4.6× ROAS · 177 purchases · 920 ATC

Want maximum return from a lean budget? Get your free audit →

$66,049 · 30 Days

E-COMMERCE BRAND SHOPIFY · MAR–APR 2026

E-Commerce · Meta Ads · Shopify $66K / 30 Days

Scaling to $66K in 30 Days

Growing e-commerce brand with strong product potential but no predictable growth framework. We rebuilt their acquisition system, aligned paid media with store-level outcomes, and introduced retention-focused strategy — delivering $66,049 in total sales across 959 orders with a 25% returning customer rate.

$66,049 total sales 959 orders · 957 fulfilled 25.07% returning customers

01

Client Context — Strong Product, No Growth System

The client was a growing e-commerce brand with genuine product-market fit. But their sales performance lacked consistency — paid acquisition wasn't aligned with broader business goals, there was no clear scaling framework, and performance fluctuated without a reliable revenue engine. They needed structure, not just traffic.

02

Full-Funnel Strategy — Acquisition Meets Retention

Rather than optimising for isolated ad metrics, we audited the full picture: campaign structure, audience segmentation, creative performance, and store-level conversion data. We restructured campaigns by funnel stage, refined budget allocation toward higher-performing segments, and built in a retention layer — ensuring paid traffic supported both new customer acquisition and repeat purchase growth.

03

Disciplined Creative Testing + Spend Efficiency

We introduced a systematic creative testing process to identify the strongest conversion angles and messaging — cutting waste early and scaling winners fast. Weak segments were eliminated quickly while high-performing campaigns received aggressive scaling. We also tracked store performance daily to ensure ad spend translated directly into real business outcomes, not just clicks.

04

Result — $66,049 · Stable Growth Trend

Over 30 days, the store generated $66,049.08 in total sales — including $58,722 gross and $57,925 net — across 959 orders with a 25.07% returning customer rate. Critically, the sales graph shows a clear upward trajectory across the month: not isolated spikes, but a steadily strengthening revenue engine built on both acquisition and retention.

↑ $66,049 total sales · 959 orders · 25% returning rate

Ready to build a predictable revenue system? Get your free audit →

Real brands.
Spine-chilling results.

Ivana Tomisic Studio

KITS Eyewear

PacSun

Blakely Clothing Co.

Ancient Nutrition

JSHealth Vitamins

B-BARRY Clothing

Helena Mar

Managed Ad Portfolio

4.6× ROAS on a Lean Budget

Scaling to $66K in 30 Days

How we turn Meta's
AI engine into revenue

Creative Volume = Indexing Power

CVR Fixes First. Then Scale.

Feed Advantage+ What It Needs

Hook Signals Train the Model

Real brands. Spine-chilling results.

Ivana Tomisic Studio

KITS Eyewear

PacSun

Blakely Clothing Co.

Ancient Nutrition

JSHealth Vitamins

B-BARRY Clothing

Helena Mar

Managed Ad Portfolio

4.6× ROAS on a Lean Budget

Scaling to $66K in 30 Days

How we turn Meta's AI engine into revenue

Creative Volume = Indexing Power

CVR Fixes First. Then Scale.

Feed Advantage+ What It Needs

Hook Signals Train the Model

Real brands.
Spine-chilling results.

How we turn Meta's
AI engine into revenue